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Bibliografi, Ej skönlitteratur, Text · Engelska
Writing for busy readers : communicate more effectively in the real world
Todd Rogers, (College teacher) (Författare), Jessica Lasky-Fink (Författare)
Vuxna
LCCN 2023020094, ISBN 9780593187487 · (hardcover)
utgivning
[New York, NY] : Dutton Books, an imprint of Penguin, 2023, [2023]242 pages
Todd Rogers and Jessica Lasky-Fink
Bok
Tillgänglighet utifrån medietyp
ämne
Authorship--Handbooks, manuals, etc., Communication--Handbooks, manuals, etc., Art d'écrire--Guides, manuels, etc., Information--Guides, manuels, etc., Författaryrket, Skriftlig framställningAnnat bärarformat
Writing for busy readers · ISBN 9780593187494 (Online version:)Sammanfattning
"We were all taught the fundamentals of writing well in school. But how do we write effectively in today's hyper-interactive world? When The Elements of Style and On Writing Well were published in 1959 and 1976, the internet hadn't been invented. Since then, there has been a radical transformation in how we communicate. The average American adult receives over 120 emails and over 100 text messages each day. With all this correspondence, gaining a busy reader's attention is now a competition. Todd Rogers and Jessica Lasky-Fink, both behavioral scientists, offer practical writing advice you can use today. They begin by outlining cognitive facts about how busy people read, then detail six research-backed principles for effective writing: Use fewer words, Lower the reading level, Use formatting judiciously, Make the purpose clear for skimmers, Emphasize value for readers, Make responding as easy as possible Including many examples, a checklist and other tools for the most effective writing, this handbook will make you a more effective communicator. Rogers and Lasky-Fink bring Strunk, White, and Zinsser's core ideas into the 21st century's radically transformed attention marketplace"--
Detaljer
Medverkan och funktion
Todd Rogers, (College teacher) (Författare), Jessica Lasky-Fink (Författare)klassifikation
808.02 (DDK-klassifikation)målgrupp
VuxnaIdentifikator
LCCN 2023020094, ISBN 9780593187487 · (hardcover)Indirekt identifierad av
ISBN 9780593187494 · ebookhar titel
Writing for busy readers : communicate more effectively in the real worldupphovsuppgift
Todd Rogers and Jessica Lasky-Finkutgivning
[New York, NY] : Dutton Books, an imprint of Penguin, 2023, [2023]omfång
242 pagesanmärkning
- Includes bibliographical references and index.
Mått
24 cmÖvriga fysiska detaljer
illustrationsklassifikation
PN147 (LC-klassifikation)Annat bärarformat
Writing for busy readers · ISBN 9780593187494 (Online version:)kontrollnummer
zgk4562rwqjll6f8Resursens ID / Permalänk: https://libris.kb.se/zgk4562rwqjll6f8#it
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