Beating the commodity trap : how to maximize your competitive position and increase your pricing power / Richard A. D'Aveni.
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D'Aveni, Richard A. (författare)
- ISBN 978-1-4221-0315-9 (hardcover alk paper)
- Boston, Mass. : Harvard Business Press, c2010.
- Engelska xiv, 194 p.
Innehållsförteckning
Ämnesord
Stäng
- 1. The Three Commodity Traps: From Diamonds to Glass -- 2. The Deterioration Trap: How to Manage Market Power to Beat Low-End Competitors -- 3. The Proliferation Trap: How to Manage Multiple Threats to Your Competitive Position -- 4. The Escalation Trap: How to Manage the Escalating Momentum of One-upmanship -- 5. The Diamond in the Rough: How to Keep Finding Your Best Competitive Position -- Appendix. Tips for Doing Price-Benefit Analysis.
Ämnesord
- Commercial products. (LCSH)
- Consumption (Economics) (LCSH)
- Strategic planning. (LCSH)
- Competition. (LCSH)
Klassifikation
- HF1040.7 (LCC)
- 658.8/02 (DDC)
- Qbl (kssb/8 (machine generated))
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