Entrepreneurial marketing : a blueprint for customer engagement / Beth Goldstein.

• "Entrepreneurial Marketing offers cutting-edge perspective on how to create a customer-centric, multi-channel marketing program. Emphasizing the role of entrepreneurial marketing in the value-creation process, Entrepreneurial Marketing helps students learn how to view the customer engagement experience through the eyes of their target market to effectively build a sustainable brand. Key features include: models and frameworks that can be applied to real-world marketing challenges, a unique chapter on Doing Well and Doing Good exploring the nuances of marketing for non-profit organizations and social enterprises, an entire chapter dedicated to Online Marketing Channels so students can avoid common pitfalls of using social media for brand engagement, and more"-- 

Ämnesord

Marknadsföring  (sao)

Marknadsföring via internet  (sao)

Kundnöjdhet  (sao)

Varumärken  (sao)

Marketing.  (LCSH)

Consumer satisfaction.  (LCSH)

Branding (Marketing)  (LCSH)

Internet marketing.  (LCSH)

Marknadsföring  (prvt)

Marknadsföring via Internet  (prvt)

Marketing  (prvt)

Internet marketing  (prvt)

Trademarks  (lcsh)

Internet marketing  (lcsh)

Consumer satisfaction  (lcsh)

Marketing  (lcsh)

Klassifikation

658.8 (DDC)

Qbl (kssb/8 (machine generated))