Search analytics for your site : conversations with your customers / Louis Rosenfeld.

• How site search analytics can save your butt -- Site search analytics in a nutshell -- Pattern analysis -- Failure analysis -- Session analysis -- Audience analysis -- Goal-based analysis -- Practical tips for improving search -- Practial tips for improving site navigation and metadata -- Practical tips for improving content -- Bridging web analytics and user experience.

• "When users search your site, they're telling you in their own words what they want from your organization. In 'Search analytics for your site, ' Lou Rosenfeld shows you how to harvest and analyze search query data to improve your site's search performance, content, navigation, metadata, effectiveness, and overall user experience"--P. [4] of cover. 

Ämnesord

Web usage mining.  (LCSH)

Internet searching.  (LCSH)

Internet users  -- Statistics -- Data processing. (LCSH)

Web site development.  (LCSH)

Indexterm och SAB-rubrik

Site search analytics

Klassifikation

ZA4235 (LCC)

006.3/12 (DDC)

Pud (kssb/8 (machine generated))