Social location marketing : outshining your competitors on Foursquare, Gowalla, Yelp & other location sharing sites /Simon Salt
Förlag, utgivningsår, omfång ...
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Indianapolis, Ind. :Que,2011
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x, 229 p. :ill. ;23 cm.
Nummerbeteckningar
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LIBRIS-ID:12133632
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ISBN:978-0-7897-4721-1 (pbk.)
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ISBN:0-7897-4721-9 (pbk.)
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Varianttitlar
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Outshining your competitors on Foursquare, Gowalla, Yelp and other location sharing sites
Anmärkningar
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Includes index.
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Innehåll: Why should I bother? -- Square pegs and round holes : where does this all fit? -- Games people play -- Introduction to location sharing tools -- Industries making it work -- Know your apps -- Marketing to social location sharers -- We're here all week : event marketing with social location sharing apps -- Socially speaking : the social business -- Plan, plan, and plan.
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