Publishing romance : the history of an industry, 1940s to the present / John Markert.

• Paperbacks in society -- The world of Harlequin : 1949/1979 -- The four phases of love : American romance publishing in the seventies -- Silhouette Books: challenging Harlequin's supremacy -- The new dawn : romance publishing comes of age -- Risky business : rushing to cash in on the romance craze -- The editorial ear : selective listening -- Alive and kicking : Harlequin regains market supremacy -- Line diversification : the byword of the new millennium -- Romance publishing at the outset of the new millennium : market share, competition, and content innovation.

• "This book traces the history and evolution of the romance industry, covering successful (and not so successful) trends and describing changes in romance publishing that paved the way for the many popular subgenres flooding the market in the 21st century"-- 

Ämnesord

Romaner  (sao)

Publicering  (sao)

Engelska romaner  (sao)

Kärleksromaner  (sao)

Romance fiction, English.  (LCSH)

Romance fiction, American.  (LCSH)

Romance-language literature.  (LCSH)

Publishers and publishing  -- Vocational guidance. (LCSH)

Romance fiction, American.  (fast)

Romance fiction, English.  (fast)

Romance-language literature.  (fast)

Publishers and publishing  -- Vocational guidance. (fast)

Fiction  (LCSH)

Romance fiction  (LCSH)

Publishers and publishing  (LCSH)

English fiction  (LCSH)

Genre

Electronic books. 

Klassifikation

Z286.R66 (LCC)

070.5/73 (DDC)

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