Cancer activism : gender, media, and public policy / Karen M. Kedrowski, Marilyn Stine Sarow

• Two activist movements emerge -- A typology of grassroots survivors' organizations -- Breast cancer and prostate cancer in the media -- The public face of cancer: breast cancer and prostate cancer and public perceptions of risk -- Media advocacy evidence -- Two cancers go to Congress: media advocacy and the policy agenda -- Agenda maintenance: the politics of issue definition and framing -- Ribbon wars: cause-related marketing and the selling of breast cancer and prostate cancer -- Policy dilemmas and maturing movements.

Ämnesord

Breast  -- Cancer -- Political aspects -- United States. (LCSH)

Breast  -- Cancer -- Social aspects -- United States. (LCSH)

Prostate  -- Cancer -- Political aspects -- United States. (LCSH)

Prostate  -- Cancer -- Social aspects -- United States. (LCSH)

Breast Neoplasms  -- United States. (MeSH)

Mass Media  -- United States. (MeSH)

Patient Advocacy  -- United States. (MeSH)

Prostatic Neoplasms  -- United States. (MeSH)

Public Policy  -- United States. (MeSH)

Social Marketing  -- United States. (MeSH)

Klassifikation

RC280.B8 (LCC)

2007 G-963 (NLM)

WP 870 (NLM)

362.196/994 (DDC)

Vp (kssb/8 (machine generated))