Marketing communications : integrating offline and online with social media / P. R. Smith & Ze Zook.

• New marketing communications -- Branding -- Customer relationship management -- Customer psychology/ buyer behaviour -- Customer communications theory -- Marketing communications research -- Media buying and planning -- Marketing communications agencies -- International marketing communications -- Marketing communications plan -- Marketing communications laws and regulations -- Communications tools -- Selling and sales management -- Advertising -- Pr (including viral marketing) -- Sponsorship -- Sales promotions -- Direct mail -- Exhibitions and conferences -- Merchandising and pos -- Packaging -- Websites and social media.

Ämnesord

Communication in marketing.  (LCSH)

marketing  (agrovoc)

communication technology  (agrovoc)

Klassifikation

HF5415.123 (LCC)

658.8/02 (DDC)

Qbl (kssb/8 (machine generated))