Creating great visitor experiences : a guide for museums, parks, zoos, gardens, & libraries

Stephanie Weaver, 1961- (Författare)

NBN GBA733469, ISBN 9781598741698 · hft., ISBN 1598741691 · hft., ISBN 9781598741681 · inb., ISBN 1598741683 · inb.

utgivning

Walnut Creek, Calif. : Left Coast Press, 2007

207 p.

Seriemedlemskap

Experienceology guide

Stephanie Weaver

Bok

Fysisk resurs · 1 bibliotek

kategori

Bibliografi

ämne

Museum visitors--United States--Handbooks, manuals, etc., Museum attendance--United States--Handbooks, manuals, etc., Museums--Public relations--United States--Handbooks, manuals, etc., Museums--United States--Management--Handbooks, manuals, etc., Parks--Public use--United States--Handbooks, manuals, etc., Zoo visitors--United States--Handbooks, manuals, etc., Library users--United States--Handbooks, manuals, etc., Public relations--United States--Handbooks, manuals, etc., Museum., Publikum., Kundenorientierung., USA.

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Innehållsförteckning

[pt.] 1. The need for change -- 1. Competing in an experience-driven world -- 2. The bear on the bicycle : the visitor experience defined -- [pt.] 2. Your visitors and your staff -- 3. What do they want? -- 4. Getting them to come back -- 5. What's in a name? : defining your brand -- 6. Putting people first -- [pt.] 3. Your site -- Breaking it down -- 7. # 1 : invitation, designing an invitation for your guests -- 8. # 2 : welcome, dust off your first impression -- 9. # 3 : orientation, lost in space -- 10. # 4 : comfort, from toilets to typefaces -- 11. # 5 : communication, craft your words carefully -- 12. # 6 : sensation, fun and the five senses -- 13. # 7 : common Sense, using your head -- 14. # 8 : finale, take a bow -- [pt.] 4. How to use this book -- Instructions and calendar outlines -- Exercises and resources.