Business Marketing delivers comprehensive coverage of the theory and practice needed to understand today’s fast-paced B2B markets and how to act on them. Being able to navigate on contemporary markets and include marketing in firm strategy is becoming a key capability for successful firms. The book reflects the latest trends and issues and incorporates recent research insights on how to manage value creation and build competitive advantage. Key concepts, such as value propositions and customer relationships, are discussed and explored as well as illustrated through a rich set of examples from various industries. Business Marketing provides an excellent guide to B2B marketing for students and practitioners alike.

Detaljer

Medverkan och funktion

Daniel Kindström, 1974- (Författare), Christian Kowalkowski, 1978- (Författare), Anders Parment, 1972- (Författare)

klassifikation

658.804 (DDK-klassifikation)

Identifikator

ISBN 9789144141633 · danskt band

har titel

Business marketing : managing value creation

upphovsuppgift

Daniel Kindström, Christian Kowalkowski, Anders Parment

upplageuppgift

First edition

utgivning

Lund : Studentlitteratur, 2021, [2021]

tillverkning

2021

omfång

247 sidor

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ingår i bibliografi

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kontrollnummer

jwv5hl97gxhgdhjs

Biblioteksspecifik information (bestånd)

Linköpings universitetsbibliotek (Li)

Förvärvsuppgifter
Pliktex.
Högskolan i Jönköping, biblioteket (Jon)

ämne
Industrial marketing, Industriell marknadsföring

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