The inside advantage : the strategy that unlocks the hidden growth in your business / Robert H. Bloom ; with Dave Conti.
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Bloom, Robert H. (författare)
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Conti, Dave (författare)
- ISBN 007149569X
- Publicerad: New York : McGraw-Hill, cop. 2008
- Engelska viii, 222 p.
- Relaterad länk:
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http://www.loc.gov/c... (Table of contents only)
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http://www.loc.gov/c... (Publisher description)
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http://www.loc.gov/c... (Contributor biographical information)
Innehållsförteckning
Ämnesord
Stäng
- Introduction: your inside advantage is the key to growth -- Core customers: who are they? -- The most important word in business -- All customers are not created equal -- Zero in on your core customer -- Uncommon offerings: what can you offer them? -- What business are you really in? -- Where tangible meets emotional -- Dig deep for your advantage -- Persuasive strategies: how do you convince them? -- A platform built for one -- Stand out by standing alone -- Create a compelling persuasive strategy -- Imaginative acts: own it! -- Never stop celebrating your advantage -- Ubiquitous and explosive acts -- Make your advantage well known -- Conclusion: make growth happen--now!.
Ämnesord
- Customer relations. (LCSH)
- Corporations -- Growth. (LCSH)
Indexterm och SAB-rubrik
- Qba Företagsorganisation, företagsformer, företagsledning
- Qbla Försäljningsorganisation
Klassifikation
- HF5415.5 (LCC)
- 658.8/12 (DDC)
- Qba (kssb/8)
- Qbla (kssb/8)
Inställningar
Hjälp
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