The inside advantage : the strategy that unlocks the hidden growth in your business / Robert H. Bloom ; with Dave Conti.

• Introduction: your inside advantage is the key to growth -- Core customers: who are they? -- The most important word in business -- All customers are not created equal -- Zero in on your core customer -- Uncommon offerings: what can you offer them? -- What business are you really in? -- Where tangible meets emotional -- Dig deep for your advantage -- Persuasive strategies: how do you convince them? -- A platform built for one -- Stand out by standing alone -- Create a compelling persuasive strategy -- Imaginative acts: own it! -- Never stop celebrating your advantage -- Ubiquitous and explosive acts -- Make your advantage well known -- Conclusion: make growth happen--now!. 

Ämnesord

Customer relations.  (LCSH)

Corporations  -- Growth. (LCSH)

Indexterm och SAB-rubrik

Qba Företagsorganisation, företagsformer, företagsledning

Qbla Försäljningsorganisation

Klassifikation

HF5415.5 (LCC)

658.8/12 (DDC)

Qba (kssb/8)

Qbla (kssb/8)