The human side of idea screening [Elektronisk resurs]

• In extant research, idea screening has been viewed as a gate where ideas for innovations are evaluated and selected for further development. Given that organizations have limited resources, and cannot implement all of the ideas, idea screening acts as a bottleneck during the innovation process. Thus far, research studies have mainly focused on improving the efficiency and effectiveness of idea screening through e.g. crowdsourcing, improving its accuracy, and even developing algorithms that mimic human evaluations. However, this pursuit of technical and procedural optimization has only reinforced the perception of idea screening as a strict decision gate, limiting our understanding of this phenomenon. Consequentially, this has led to a gap between how idea screening is portrayed by research and what is happening during screening. The aim of this study is thus to explore idea screening from the evaluator’s perspective in order to enrich our current understanding of this phenomenon and to reduce the gap between theory and practice. The methodological approach used was inspired by mixed methods research, and the empirical base consisted of a total of 1,305 idea screening cases performed by 245 people, focusing on technology-based ideas for innovations. The findings showed that evaluators did not just evaluate and select ideas for further development, but were engaged in generative activities that helped them to understand ideas and envision their future potential. This indicated that idea screening is not a strict decision gate, but is also a stage where ideas can be refined. The findings propose a change of logic as regards how to understand idea screening, and how to find ideas of high quality, i.e. good ideas are not created during idea generation, and then discovered during screening, they are instead created by the evaluators during screening. Recognising this opens up new opportunities for capturing activities that can improve screening. 
• What is a good idea for innovation? This is indeed a fascinating question. Practitioners want to know how to find good ideas that will contribute towards successful innovation projects, while researchers may face the challenging task of understanding what is “good” to begin with. In order to find an answer to this question, I have chosen to focus this doctoral thesis on the phenomenon of idea screening, whereby people engage in the process of determining the quality of ideas for innovations. In my own view, idea screening is an activity that consists of perception (the process of making sense and becoming aware) and judgement (reaching conclusions about what has been perceived). Breaking down these concepts into further detail has allowed me to zoom in on the core of what leads to the perception of a “good” idea, gradually changing my initial understanding away from “what constitutes a good idea for innovation?” towards “what makes people think that the idea is good?”. This change of perspective emphasizes the importance of the human side of idea screening and feeds further into a discussion about whether ideas present opportunities that can be discovered, or whether ideas are constructed by the people who create these opportunities. The answer is undoubtedly – both. 

Ämnesord

Social Sciences  (hsv)

Economics and Business  (hsv)

Business Administration  (hsv)

Samhällsvetenskap  (hsv)

Ekonomi och näringsliv  (hsv)

Företagsekonomi  (hsv)

Business Administration  (kau)

Företagsekonomi  (kau)

Genre

government publication  (marcgt)

Indexterm och SAB-rubrik

comprehension

front end of innovation

generativity

idea screening

mechanisms

mixed methods research

sensemaking