Innovation in pricing : contemporary theories and best practices / edited by Andreas Hinterhuber and Stephan Liozu.

• Contents: Introduction -- Innovation in pricing : introduction / Andreas Hinterhuber and Stephan Liozu -- Innovation in organizing the pricing function -- The organizational design of the pricing function in firms : a center-led management approach / Stephan Liozu and Kellie Ecker -- Organizational barriers and the implementation of customer value map analysis : a case study of a global manufacturing firm in the polymer technology industry / Niklas Hallberg and Linn Andersson -- Ceo championing of pricing and the impact on firm performance / Stephan Liozu, Andreas Hinterhuber, Sheri Perelli and Toni Somers -- Who is in charge of value? the emerging role of chief value officer / Ron Baker and Stephan Liozu -- B2b pricing systems : proving roi / Mark Stiving -- Innovation in pricing strategy -- Effective pricing strategies in b2b markets / Rafael Farres -- Why segmentation matters / Linda Trevenen -- The five fundamental value factors / Ralf Drews -- The journey to pricing excellence : the case of a mid-sized manufacturing firm / Greg Hunsicker and Mike Crouch -- Pricing processes in fast paced business to business settings / Magnus Johansson -- Pricing due diligence in the mergers and acquisition process / David Dvorin, Jered Haedt and Vernon Lennon -- Busting the four fatal myths in pricing / Nelson Hyde -- Creating and communicating customer value : how companies can set premium prices that customers are willing to pay / Todd Snelgrove -- Pricing strategies for recessionary times / Fernando Resende -- A zero-based approach to the pricing strategy / Roberto Bedotto -- Innovation in pricing tactics -- Using economic value communication to bend business-to-business buyers : value perceptions / Chris Provines -- Value : distilling the essence / Harry Macdivitt -- Innovation in estimating willingness to pay / Niels Biehn and Craig Zawada -- Cross functional collaboration in value-based pricing / Steven Forth -- Implementing effective pricing strategies : tools for tracking prices / Richard Coopolse -- Winning on the margin : the b2b value imperative / Mike Moorman -- The thick and thin tails of pricing / Darren Huxol -- Psychological aspects of pricing -- Behavioral aspects of pricing / Ben Lowe, Julian Lowe, and David Lynch -- Research on odd prices : dead end or field of potential innovation? / Carmen Balan -- Consumer psychology and software pricing / Anshu Jalora -- The next frontier -- The next frontier of the pricing profession / Kevin Mitchell.

Ämnesord

Prissättning  (sao)

Pricing.  (LCSH)

Marketing  -- Technological innovations. (LCSH)

Pricing  (LCSH)

Klassifikation

658.8/16 (DDC)

Qbla (kssb/8 (machine generated))