Internet, mail, and mixed-mode surveys : the tailored design method / Don A. Dillman, Jolene D. Smyth and Leah Melani Christian.

• Turbulent times for survey methodology -- The tailored design method -- Coverage and sampling -- The basics of crafting good questions -- Constructing open- and closed-ended questions -- From questions to a questionnaire -- Implementation procedures -- When more than one survey mode is needed -- Longitudinal and internet panel surveys -- Customer feedback surveys and alternative delivery technologies -- Effects of sponsorship and the data collection organization -- Surveying businesses and other establishments -- Coping with uncertainty. 

Ämnesord

Sociologisk metod  (sao)

Urvalsundersökningar  (sao)

Datainsamling  (sao)

Mätmetoder  (sao)

Kognition  (sao)

Samhällsvetenskaplig forskning  -- metodik (sao)

Social surveys  (LCSH)

Questionnaires  (LCSH)

Questionnaires  (MeSH)

Empirical research  (MeSH)

Social sciences  -- methods (MeSH)

Data collection  -- methods (MeSH)

Sociology - Research - Methodology ; Sociology - Methodology  (LCSH)

Cognition  (LCSH)

Surveys  (LCSH)

Indexterm och SAB-rubrik

O:dd Samhällsvetenskap och rättsvetenskap: metodlära

Oa:dd Sociologi: metodlära

Klassifikation

HM538 (LCC)

300.723 (DDC)

O:dd (kssb/8)

Oa:dd (kssb/8)