Ethnopragmatics [Elektronisk resurs] understanding discourse in cultural context / edited by Cliff Goddard.

• 8. "When I die, don't cry": the ethnopragmatics of "gratitude" in West African languagesAuthor index; General index.
• List of contributors; List of tables; Acknowledgements; 1. Ethnopragmatics: a new paradigm; 2. Anglo scripts against "putting pressure" on other people and their linguistic manifestations; 3. "Lift your game Martina!": deadpan jocular irony and the ethnopragmatics of Australian English; 4. Social hierarchy in the "speech culture" of Singapore; 5. Why the "inscrutable" Chinese face? Emotionality and facial expression in Chinese; 6. Cultural scripts: glimpses into the Japanese emotion world; 7. The communicative realisation of confianza and calor humano in Colombian Spanish.

• Biographical note: Cliff Goddard, University of New England, Armidale NSW, Australia. 
• Main description: Using cultural scripts and semantic explications, the authors show how speech practices can be contextualised and understood in terms of the values, norms and beliefs of speakers themselves. These fascinating studies cover a gamut of culturally shaped ways of speaking from settings around the world – Australia, China, Colombia, Ghana, Japan, and Singapore. The book also serves as an introduction to powerful new techniques for pragmatic analysis which have emerged from 20 years of cross-linguistic semantic research. Key features: The book presents case studies from a diverse range of languages. It demonstrates how prevailing cultural attitudes, norms and beliefs can be modelled in a clear, precise and non-ethnocentric fashion. 
• Review text: "With this book, Cliff Goddard has overseen the production of a new milestone in the Natural Semantic Metalanguage (NSM) approach to meaning. [...] The approach is unique in research on pragmatics and culture - nowhere else do we find these kinds of explicit statements of cultural values in a desscriptive metalanguage whose degree of formalism rivals that of predicate calculus, and whose units are as close to directly expressible in [any) natural language as we can get."N. J. Enfield in: Intercultural Pragmatics 4-3/2007 "This is a very readable and accessible book."Lilia Moronovschi in: Linguist List 18.365 

Ämnesord

Language and culture  (LCSH)

Pragmatics  -- Social aspects (LCSH)

Semantics  -- Social aspects (LCSH)

Klassifikation

P99.4.P72 (LCC)

306.44 (DDC)

LAN009000 (BISAC)

F:oa (kssb/8 (machine generated))