Advertising works 22 : proving the payback on marketing investment : case studies from the IPA Effectiveness Awards 2014 open to all agencies, media owners and clients worldwide / edited and introduced by Larna Hawtin, Convenor of Judges.
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Hawtin, Lorna, editor.
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World Advertising Research Centre (creator_code:isb_t)
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- Institute of Practitioners in Advertising (creator_code:isb_t)
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Alternativt namn: IPA
- ISBN 9781841162270
- Publicerad: [London] : IPA, Warc, [2015]
- Copyright: ©2015
- Engelska xxiv, 392 pages
Ämnesord
Stäng
Ämnesord
- Reklam (sao)
- Advertising -- Awards -- Great Britain -- Case studies. (LCSH)
- Advertising -- Great Britain -- Case studies. (LCSH)
- Advertising. (fast)
- Advertising -- Awards. (fast)
- Advertising (LCSH)
- Storbritannien (sao)
- Great Britain. (fast)
Genre
- Case studies. (fast)
Klassifikation
- HF5808.G7 (LCC)
- 659.107941 (DDC)
- Qbm (kssb/8 (machine generated))
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