Human behavior in economic affairs : essays in honor of George Katona : with concluding comments by George Katona / edited by by Burkhard Strumpel, James N. Morgan, Ernest Zahn.

• S. 587-590: Publications of George Katona. 
• I. Preface -- II. Introduction -- Courageous pioneer : creating a new field of knowledge / Rensis Likert -- Reminiscences / George Katona -- A quarter century of behavioral research in economics, persistent programs and diversions / James N. Morgan -- III. Economic psychology and behavioral science -- Wealth, liquidity, and the propensity to consume / James Tobin -- Psychology and economic behavior / Daniel Katz -- Economic behavior and economic welfare : models and interdisciplinary approaches / Burkhard Strumpel -- Expectations as a social psychological concept / T.M. Newcomb -- The place for laboratory experiments and small-sample surveys in economic psychology / Karl-Erik Wärneryd and Folke Olander -- Micro-analytic simulation for personal decision-making / Guy H. Orcutt -- IV. Understanding and comparing consumer behavior -- Newly married couples and their asset accumulation decisions / Robert Ferber and Francesco Nicosia -- Marketing applications of behavioral economics / Robert W. Pratt, Jr. -- Level of aspiration and consumption standard : some general findings / Günter Schmölders and Bernd Blervert -- Consumption aspirations as economic incentives in a developing country : Taiwan / Deborah S. Freedman -- The social setting of consumer behavior in Latin America / Albert Lauterbach -- V. Predicting consumer behavior -- Anticipations variables in macro-econometric models / F.G. Adams and L.R. Klein -- Uncertainty, expectations, and durable goods demand models / F. Thomas Juster and Paul Wachtel -- The impact of consumer attitudes on behavior : a cross-section study / William C. Dunkelberg -- The index of consumer sentiment and economic forecasting : a reappraisal / Harold T. Shapiro -- VI. The consumer in a changing environment -- The power of the consumer / E. Scott Maynes -- On the effect of counter-information on consumers / Gerhard Scherhorn and Klaus Wieken -- The consumer society : unstinted praise and growing criticism / Ernest Zahn -- VII. Poverty and social welfare -- Human betterment and the quality of life / Kenneth E. Boulding -- The role of earning rates in determining poverty / Harold W. Guthrie and Gordon F. Sutton -- Birth control and economic well-being / James D. Smith -- A program to abolish poverty / Wilbur J. Cohen -- VIII. Concluding essay -- Theory of expectations / George Katona. 

Ämnesord

Konsumenter  (sao)

Ekonomisk psykologi  (sao)

Consumers  (LCSH)

Economics—Psychological aspects  (lcsh)

Indexterm och SAB-rubrik

Qblm Marknadsforskning och marknadsanalys

Klassifikation

330 (DDC)

Qblmd (kssb/6)