Shoe Dog : a memoir by the creator of Nike / Phil Knight.

• Sammanfattning: Fresh out of business school, Phil Knight borrowed $50 from his father and created a company with a simple mission: import high-quality, low-cost athletic shoes from Japan. Selling the shoes from the boot of his Plymouth, Knight grossed $8000 in his first year. Today, Nike's annual sales top $30 billion. In an age of start-ups, Nike is the one plus ultra of all start-ups, and the swoosh has become a revolutionary, globe-spanning icon, one of the most ubiquitous and recognisable symbols in the world today. But Knight, the man behind the swoosh, has always remained a mystery. Now, for the first time, he tells his story. 

Ämnesord

Företagsledare  (sao)

Chefer  (sao)

Sportskor  (sao)

Sportkläder  (sao)

Firma  (sao)

Sneakers, Athletic shoes  (LCSH)

Sports uniforms  (LCSH)

Sport clothes  (LCSH)

Executives  (LCSH)

Executives  (LCSH)

Förenta staterna  (sao)

Genre

Självbiografier  (saogf)

Personnamn

Knight, Philip H.

Indexterm och SAB-rubrik

Lz Biografi: särskilda personer

Qz Särskilda företag

Klassifikation

338.768876092 (DDC)

Lz Knight Philip H. (kssb/8)

Qz Nike (kssb/8)