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Bibliografi, Ej skönlitteratur, Text · Engelska
Successful marketing strategies for nonprofit organizations : winning in the age of the elusive donor
Barry McLeish, 1956- (Författare)
LCCN 2010024727, NBN GBB092431, ISBN 9780470529812 · hardback, ISBN 0470529814 · hardback
2nd ed.
utgivning
Hoboken, NJ : Wiley, 2011, c2011.xxxii, 256 p.
Barry McLeish
Bok
Tillgänglighet utifrån medietyp
Finns online:
ämne
Frivilligorganisationer, Nonprofit organizations--Marketing.Sammanfattning
"From a leading expert on nonprofit marketing, the only marketing handbook a nonprofit manager will ever need--now fully revised and updated. In Successful Marketing Strategies for Nonprofit Organizations, Second Edition, nonprofit marketing guru Barry J. McLeish shares everything he's learned during more than two decades managing and consulting nonprofits of every shape and size. Skipping all the arcane theory and the business school jargon, he gives you clear, step-by-step advice and guidance and all the tools you need to develop and implement a sophisticated marketing program tailored to your organization's needs and goals. New sections on the new media available to nonprofit marketers. Techniques for analyzing your market and developing a comprehensive marketing plan. Marketing strategies that will support fund-raising, promote new services, and enhance your organization's reputation and visibility. Methods for developing a marketing program that reaches both the consumers of your service and the donors who support your organization. Do you need to breathe new life into your existing marketing department? Successful Marketing Strategies for Nonprofit Organizations, Second Edition gives you the tools, the know-how, and the confidence you need to succeed."--
Innehållsförteckning
A new way of doing business for the nonprofit organization -- The development of a marketing strategy -- The phased strategic marketing plan -- External analysis: client, donor, volunteer, and competitor research -- Researching your nonprofit organization's environment -- Competition and internal marketing analysis -- Value propositions and marketing objectives -- Creating competitive advantage -- Winning through competitive strategy options -- Creating a competitive image and brand.
Detaljer
Medverkan och funktion
Barry McLeish, 1956- (Författare)klassifikation
658.8/02 (DDK-klassifikation)Identifikator
LCCN 2010024727, NBN GBB092431, ISBN 9780470529812 · hardback, ISBN 0470529814 · hardbackhar titel
Successful marketing strategies for nonprofit organizations : winning in the age of the elusive donorupphovsuppgift
Barry McLeishupplageuppgift
2nd ed.utgivning
Hoboken, NJ : Wiley, 2011, c2011.omfång
xxxii, 256 p.Relaterad beskrivning eller innehåll
Cover imageanmärkning
- Includes bibliographical references and index.
Mått
24 cm.Övriga fysiska detaljer
ill.Illustrativt innehåll
Illustrationer finns men typen specificeras ejklassifikation
HF5415 (LC-klassifikation)Identifikator
Lokal identifikator 015618448kontrollnummer
12280975Resursens ID / Permalänk: https://libris.kb.se/h1tvmnbt1swrc15#it
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