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Predictive analytics : the power to predict who will click, buy, lie, or die

Eric Siegel, 1968- (Author)

ISBN 9781119153658 · epub, ISBN 1119153654 · epub, ISBN 9781119145684 · pdf, ISBN 1119145686 · pdf, ISBN 9781119172536, ISBN 1119172535, ISBN 1119145678 · paperback, ISBN 9781119145677 · paperback

Revised and Updated Edition.

publication

Hoboken : Wiley, 2016

1 online resource (320 s.)

Eric Siegel

E-book

Digital Resource 13 libraries

Available online:

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category

Non-fiction literature

Subject

Social sciences--Forecasting., Economic forecasting., Prediction (Psychology), Social prediction., Human behavior.

Has other physical format

Predictive analytics · ISBN 9781119145677 · 18476329

More details Cite

Foreword / Thomas H Davenport -- Preface to the Revised and Updated Edition: What's new and who's this book for-the predictive analytics FAQ -- Preface to the Original Edition: What is the occupational hazard of predictive analytics? -- Introduction: Prediction effect -- Liftoff! prediction takes action (deployment) -- With power comes responsibility: Hewlett-Packard, Target, the Cops, and the NSA deduce your secrets (ethics) -- Data effect: a glut at the end of the rainbow (data) -- Machine that learns: a look inside Chase's prediction of mortgage risk (modeling) -- Ensemble effect: Netflix, crowdsourcing, and supercharging prediction (ensembles) -- Watson and the jeopardy! challenge (question answering) -- Persuasion by the numbers: how Telenor, US Bank, and the Obama Campaign engineered influence (uplift) -- Afterword: Eleven predictions for the first hour of 2022 -- Appendices: -- A: Five effects of prediction -- B: Twenty applications of predictive analytics -- C: Prediction people: cast of "characters" -- Hands-On Guide: Resources for further leaning -- Acknowledgments -- About the author -- Index.