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Non-fiction literature, Text · English
Service management and marketing : customer management in service competition
Christian Grönroos, 1947- (Author)
LCCN 2006030743, ISBN 0470028629 · hft., ISBN 9780470028629 · hft.
3. ed.
publication
Chichester : Wiley, 2007, cop. 2007483 s.
Christian Grönroos
Book
Availability by type
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category
Non-fiction literatureSubject
Service industries--Marketing., Customer services., Tjänster, Arbetsledning, Företagsledning, professional services, management, marketing, economic competition, MarknadsföringDetails
Contributor and role
Christian Grönroos, 1947- (Author)Identifier
LCCN 2006030743, ISBN 0470028629 · hft., ISBN 9780470028629 · hft.Title resource
Service management and marketing : customer management in service competitionCreative responsibility statement
Christian GrönroosEdition statement
3. ed.publication
Chichester : Wiley, 2007, cop. 2007Extent
483 s.Relaterad beskrivning eller innehåll
Table of contentsNote
- Includes bibliographical references and index.
Classification
HD9980.5 (LCC Classification)control number
10324824Resource ID / Permalink: https://libris.kb.se/gzrr66ss52p6bhh#it
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