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Interactive Marketing : Revolution or Rhetoric?.

Christopher J. Miles (Author)
ISBN 9780203852071
publication
Hoboken : Taylor & Francis, 2010
1 online resource (256 p.)
Series membership
E-book

Availability by type

Subject
Annonsering, Interaktiv marknadsföring, Advertising., Interactive marketing., Interactive multimedia., Marketing., Selling.
Has other physical format
Interactive Marketing : Revolution or Rhetoric? · ISBN 9780415801713 (Print:)
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Summary

Investigates the constructions and reconstructions of discourse that surround the uses of interactivity in contemporary advertising, public relations, and 'guerrilla marketing'. This book offers a fresh theory of marketing communication based upon approaching persuasion as a dynamic, endless negotiation between distinction-making systems.

Table of Contents

Book Cover; Title; Copyright; Contents; Figures; About the Author; Introduction; 1 The Rhetoric of Interactivity; 2 The Interactivity Crisis and Marketing Discourse; 3 A Radical Constructivist's Marketing Construction; 4 The Rendition of the Consumer's Voice; 5 Customer Communities and the Grammar of Control; 6 The Autism of Relationship Marketing; 7 A Recursive, Invitational Model of Marketing Interactivity; Notes; Bibliography; Index;

Details

Contributor and role
Christopher J. Miles (Author)
Classification
658.8/7 (DDC Classification)
Identifier
ISBN 9780203852071
Indirectly identified by
ISBN 9780415801713 · print
Title resource
Interactive Marketing : Revolution or Rhetoric?.
publication
Hoboken : Taylor & Francis, 2010
Extent
1 online resource (256 p.)
Note
  • Description based upon print version of record.
dimensions
n
Classification
HF5415.1264 .M55 2010 (LCC Classification)
Has other physical format
Interactive Marketing : Revolution or Rhetoric? · ISBN 9780415801713 (Print:)
Series membership
Color content
-
Sound content
-
control number
12154727

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