On this page
'/%3e%3c/svg%3e)
Non-fiction literature, Text · English
Getting started with transmedia storytelling : a practical guide for beginners
Robert Pratten (Author)
ISBN 9781515339168 · (pbk.), ISBN 1515339165 · (pbk.)
2nd edition.
publication
[CreateSpace Independent Publishing Platform], 2015, [2015]210 pages
by Robert Pratten
Book
Availability by type
category
Non-fiction literatureSubject
Digital storytelling--Handbooks, manuals, etc., Interactive multimedia--Handbooks, manuals, etc., Marketing--Psychological aspects, Berättande, Interaktiva multimedier, Interaktiv marknadsföring, Marknadsföring--psykologiska aspekterTable of Contents
Introduction -- Understanding transmedia storytelling -- Project organization -- Developing a participatory storyworld -- Understanding the audience -- Writing interactive transmedia narratives -- Content strategy -- The revenue model -- Appendix 1: Where next for reality? -- Appendix 2: Transmedia for change -- Appendix 3: Invisible marketing -- About the author.
Details
Contributor and role
Robert Pratten (Author)Classification
776.7 (DDC Classification)Identifier
ISBN 9781515339168 · (pbk.), ISBN 1515339165 · (pbk.)Title resource
- Getting started with transmedia storytelling : a practical guide for beginners
- Getting started in transmedia storytellingCover title
- Transmedia storytellingTitle portion
Creative responsibility statement
by Robert PrattenEdition statement
2nd edition.publication
[CreateSpace Independent Publishing Platform], 2015, [2015]copyright
©2015Extent
210 pagesdimensions
26 cm.Physical details note
illustrationsIllustrative content information
Illustrationscontrol number
22130416Resource ID / Permalink: https://libris.kb.se/6qjzh5vj5p2mz0s#it
Download metadata: JSON-LD · Turtle · RDF/XML · MARC21 (ISO 2709) · MARC21 (XML)