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Non-fiction literature, Text · English

Essentials of services marketing

Jochen Wirtz (Author), Christopher Lovelock (Author)
ISBN 9781292089959 · häftad
3rd edition
publication
Harlow : Pearson, 2018, [2018]
720 sidor
Jochen Wirtz, Christopher Lovelock
Book

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Subject
Service industries--Marketing., Tjänster, Marknadsföring

Details

Contributor and role
Jochen Wirtz (Author), Christopher Lovelock (Author)
Identifier
ISBN 9781292089959 · häftad
Title resource
Essentials of services marketing
Creative responsibility statement
Jochen Wirtz, Christopher Lovelock
Edition statement
3rd edition
publication
Harlow : Pearson, 2018, [2018]
copyright
©2018
Extent
720 sidor
Note
  • Includes bibliographical references and indexes.
dimensions
28 cm
control number
21546585