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How to brand nations, cities and destinations : a planning book for place branding
Teemu Moilanen, Seppo K. Rainisto
LCCN 2008052855, ISBN 9780230220928, ISBN 0230220924
publication
Basingstoke [England]; New York : Palgrave Macmillan, 2009ix, 202 s.
Teemu Moilanen and Seppo Rainisto
Book
Availability by type
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Non-fiction literatureSubject
Place marketing., City promotion., Marketing--tourism, Brands, Promotion, Varumärken, Säljfrämjande åtgärder, Marknadsföring, PlatsmarknadsföringDetails
Contributor and role
Teemu Moilanen, Seppo K. RainistoClassification
658.6 (UDC Classification), 658.8 (UDC Classification), 659.1 (UDC Classification), 910.688 (DDC Classification), Qbla (kssb), Qbm (kssb)Identifier
LCCN 2008052855, ISBN 9780230220928, ISBN 0230220924Title resource
How to brand nations, cities and destinations : a planning book for place brandingCreative responsibility statement
Teemu Moilanen and Seppo Rainistopublication
Basingstoke [England]; New York : Palgrave Macmillan, 2009Extent
ix, 202 s.Note
- Includes bibliographical references (p. 189-196) and index.
dimensions
25 cm.Physical details note
ill.Illustrative content information
IllustrationsClassification
G155.A1 (LCC Classification)control number
11287003Resource ID / Permalink: https://libris.kb.se/3mff1gjf1p81l8g#it
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