Marketing and sustainability : contradiction or the path to profitable businesses and sustainable societies? / Pia A. Albinsson, Hugo Guyader, Mikael Ottosson, Anders Parment.

• "This book aims to equip students and practitioners in business and marketing with an in-depth understanding of sustainability issues and how sustainability can be incorporated into business. Coverage includes Marketing and Sustainability; Is there such a thing as Sustainable Consumers?; Factors influencing consumers and their choices; Sustainable marketing practices; Sustainable services; Marketing Communications (how to communicate sustainability initiatives); How to be heard in a branded world; Sustainability Business Models (including Product-service systems, social enterprises, and sharing economy business models); Sustainable Marketing Channels; Sustainable Pricing."-- Provided by publisher. 

Ämnesord

Marknadsföring  (sao)

Hållbar utveckling  (sao)

Marketing.  (LCSH)

Business enterprises  -- Environmental aspects. (LCSH)

Företag  -- miljöaspekter (sao)

Sustainable development  (LCSH)

Marketing  (LCSH)

Indexterm och SAB-rubrik

Qblb Marknadsföring

Uha Miljöekonomi

Klassifikation

HF5415 (LCC)

658.8 (DDC)

Qblb (kssb/8)

Uha (kssb/8)