Views of man and research into the primary and secondary effects of advertising : anatomy of an untenable state-of-affairs and some thoughts and suggestions concerning future research / Otto Ottesen

Ottesen, Otto (författare)

Copenhagen : Department of marketing, the Copenhagen school of economics and business administration, 1980

Engelska 56, 8, 13 s.

Serie: Arbejdspapirer vedr. initiativområdet "Reklamens samfundsmæssige betydning" under Statens samfundsvidenskabelige forskningsråd, 99-0262539-8 ; 2

• Bok