Design is storytelling / Ellen Lupton.

• Overture -- From the director -- Acknowledgments -- Inciting incidents -- Act 1. Action -- Narrative arc -- Hero's journey -- Labyrinth -- Rule of threes -- Scenario planning -- Design fiction -- Act 2. Emotion -- Experience economy -- Emotional journey -- Color and emotion -- Empathy -- Persona -- Product personality -- Act 3. Sensation -- The gaze -- Gestalt grouping -- Just-in-time representation -- Affordances -- Behavioral economics -- Multisensory design -- Aftermath -- Writing tips -- Storytellingchecklist -- Index.

Ämnesord

Grafisk formgivning  (sao)

Design  (sao)

Kreativitet  (sao)

Visuell kommunikation  (sao)

Graphic design (Typography)  (LCSH)

Design  (LCSH)

Visual communication  (LCSH)

Creative ability  (LCSH)

Indexterm och SAB-rubrik

Ih Konsthantverk

Bra Kommunikation

Klassifikation

NK1520 (LCC)

744 (DDC)

Ih (kssb/8)

Bra (kssb/8)