Digital marketing excellence : planning, optimizing and integrating online marketing / Dave Chaffey and PR Smith.

• Preface -- Acknowledgements -- Introduction to digital marketing -- Remix -- Digital models -- Digital customers -- Social media marketing -- Designing digital experiences -- Traffic building -- Customer lifecycle communications and crm -- Managing digital marketing -- Digital marketing plan -- Glossary -- Index.

Ämnesord

Marknadsföring via internet  (sao)

Internet marketing.  (LCSH)

Internet marketing.  (fast)

Internet marketing  (LCSH)

Klassifikation

HF5415.1265 (LCC)

658.872028546 (DDC)

Qbln (kssb/8 (machine generated))