Innovation, product development and commercialization : case studies and key practices for market leadership / Dariush Rafinejad
-
Rafinejad, Dariush, 1943- (författare)
- ISBN 978-1-932159-70-7 (hardcover alk paper)
- Ft. Lauderdale : J. Ross Pub., cop. 2007
- Engelska xxvii, 403 p.
Innehållsförteckning
Ämnesord
Stäng
- High technology--strategic context -- Product development strategies -- Marketing management -- Product platform and knowledge integration -- The product development process -- Excellence in design and product reliability -- Flawless execution and global resources management -- Project management in product development -- Best practices for product development managers -- Managing product and technology portfolios for shareholder value -- Appendix : semiconductor manufacturing process equipment -- Index.
Ämnesord
- Product management. (LCSH)
- New products -- Marketing. (LCSH)
Klassifikation
- HF5415.15 (LCC)
- 658.575 (DDC)
- Qbifd (kssb/8)
Inställningar
Hjälp
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