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Sökning: onr:12369382 > The impulse economy :

The impulse economy : understanding mobile shoppers and what makes them buy / Gary Schwartz

Schwartz, Gary, 1964- (författare)
ISBN 978-1-4516-7186-5 (hardback)
New York : Atria Books, 2011
Engelska 229 s.
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Sammanfattning Ämnesord
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  • ""A crash course in making mobile work. The Impulse Economy is a must read" (Shelly Palmer, NBC Universal host, leading author and blogger on digital media).We live in a world where our mobile devices have become extensions of ourselves. We depend upon them for instant connections to entertainment, social media, news, and shopping deals. What can a business do to maximize the mobile buying power of the new impulse consumer? Gary Schwartz, a pioneer in mobile technology and marketing who has spent his career working with businesses to answer these questions, has written a groundbreaking book that outlines the history of the mobile industry and shows just how businesses can build up their mobile platforms to maximize online sales.But The Impulse Economy isn't just a book for businesses--it's also an eye-opening look into the ways our economy is changing every second of every day. Like Blink or The Tipping Point, the author looks at a phenomenon that's changing the way people behave and analyzing its roots and its causes. Anyone interested in the ways our behavior as shoppers is changing--and what we can do to better harness this opportunity--will find this book to be essential reading"-- 
  • "From a pioneer in mobile technology and marketing, a guide to navigating and harnessing the mobile economy to drive and increase impulse shopping habits among buyers everywhere"-- 

Ämnesord

Internet marketing.  (LCSH)
Teleshopping.  (LCSH)
Consumer behavior.  (LCSH)
Marketing  -- Internet (shbe)
Consumer behaviour  (shbe)

Indexterm och SAB-rubrik

Mobile commerce
Teleshopping

Klassifikation

HF5415.1265 (LCC)
658.8/342 (DDC)
Qblbmd (kssb/8 (machine generated))
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