The impulse economy : understanding mobile shoppers and what makes them buy / Gary Schwartz

• ""A crash course in making mobile work. The Impulse Economy is a must read" (Shelly Palmer, NBC Universal host, leading author and blogger on digital media).We live in a world where our mobile devices have become extensions of ourselves. We depend upon them for instant connections to entertainment, social media, news, and shopping deals. What can a business do to maximize the mobile buying power of the new impulse consumer? Gary Schwartz, a pioneer in mobile technology and marketing who has spent his career working with businesses to answer these questions, has written a groundbreaking book that outlines the history of the mobile industry and shows just how businesses can build up their mobile platforms to maximize online sales.But The Impulse Economy isn't just a book for businesses--it's also an eye-opening look into the ways our economy is changing every second of every day. Like Blink or The Tipping Point, the author looks at a phenomenon that's changing the way people behave and analyzing its roots and its causes. Anyone interested in the ways our behavior as shoppers is changing--and what we can do to better harness this opportunity--will find this book to be essential reading"-- 
• "From a pioneer in mobile technology and marketing, a guide to navigating and harnessing the mobile economy to drive and increase impulse shopping habits among buyers everywhere"-- 

Ämnesord

Internet marketing.  (LCSH)

Teleshopping.  (LCSH)

Consumer behavior.  (LCSH)

Marketing  -- Internet (shbe)

Consumer behaviour  (shbe)

Indexterm och SAB-rubrik

Mobile commerce

Teleshopping

Klassifikation

HF5415.1265 (LCC)

658.8/342 (DDC)

Qblbmd (kssb/8 (machine generated))