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On becoming a consumer : the development of consumer behavior patterns in childhood / James U. McNeal.

McNeal, James U. (författare)
ISBN 978-0-7506-8335-7
Amsterdam ; Butterworth-Heinemann, c2007.
Engelska xix, 408 p.
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  • Cover -- On Becoming a Consumer: The Development of Consumer Behavior Patterns in Childhood -- Copyright page -- Table of contents -- PREFACE: ON BECOMING A CONSUMER -- PART I: INTRODUCTION -- Chapter 1: ON BECOMING A CONSUMER -- INTRODUCTION -- WHAT IS CONSUMER BEHAVIOR AND WHO IS A CONSUMER? -- INDEPENDENT AND DEPENDENT CONSUMER BEHAVIOR -- WHY DWELL ON DEVELOPMENT OF CONSUMER BEHAVIOR PATTERNS IN CHILDHOOD? -- WHAT IS MEANT BY CONSUMER DEVELOPMENT? -- IN THE REST OF THE BOOK -- REFERENCES -- PART II: ENVIRONMENTS IN WHICH CONSUMER BEHAVIOR PATTERNS DEVELOP -- Chapter 2: THE PHYSICAL ENVIRONMENT AND ITS INFLUENCE ON THE DEVELOPMENT OF CONSUMER BEHAVIOR PATTERNS -- THE TWO ENVIRONMENTS: PHYSICAL VERSUS SOCIAL -- THE CONTENTS OF THE PHYSICAL ENVIRONMENT: OBJECTS, OBJECTS, OBJECTS -- THE NATURE OF THE PHYSICAL ENVIRONMENT -- ORIGINS OF THE PHYSICAL ENVIRONMENT -- DISCUSSION -- REFERENCES -- Chapter 3: THE SOCIAL ENVIRONMENT: CONTRIBUTIONS OF SOCIAL OBJECTS TO THE DEVELOPMENT OF CONSUMERS -- CHILDREN'S TWO ENVIRONMENTS: SOCIAL AND PHYSICAL -- CONTENTS OF THE CHILD'S SOCIAL ENVIRONMENT: PEOPLE AND NEAR-PEOPLE -- NATURE OF THE SOCIAL ENVIRONMENT -- STAGES OF SOCIAL DEVELOPMENT -- DISCUSSION -- REFERENCES -- PART III: THE RELATIONSHIP BETWEEN CONSUMER DEVELOPMENT AND THE DEVELOPMENT OF THE PERSON -- Chapter 4: PHYSICAL/MOTOR DEVELOPMENT AND ITS RELATIONSHIP TO CONSUMER DEVELOPMENT -- INTRODUCTION -- PHYSICAL GROWTH -- MOTOR DEVELOPMENT -- PHASES OF MOTOR DEVELOPMENT -- DISCUSSION -- REFERENCES -- Chapter 5: COGNITIVE DEVELOPMENT AND ITS RELATIONSHIP TO CONSUMER DEVELOPMENT -- INTRODUCTION -- WHAT IS MEANT BY COGNITIVE DEVELOPMENT? -- STAGES OF COGNITIVE DEVELOPMENT -- DISCUSSION AND ANALYSIS OF PIAGETIAN THEORY OF COGNITIVE DEVELOPMENT -- REFERENCES -- PART IV: STAGES OF CONSUMER BEHAVIOR DEVELOPMENT -- Chapter 6: STAGE ONE OF CONSUMER DEVELOPMENT: OBSERVATION (0-6 MONTHS) -- INTRODUCTION -- CONSUMER DEVELOPMENT BRIEFLY -- THE CONSUMER ENVIRONMENT -- STAGES OF CONSUMER BEHAVIOR -- DEVELOPMENT OF CONSUMER BEHAVIOR PATTERNS OUTSIDE THE HOME -- DISCUSSION: FORMATION OF BASIC CONSUMER BEHAVIOR PATTERNS -- ADDENDUM -- REFERENCES -- Chapter 7: STAGE TWO OF CONSUMER DEVELOPMENT: SEEKING/REQUESTING (6-24 MONTHS) -- INTRODUCTION -- STAGE TWO: SEEKING/REQUESTING (6-24 MONTHS) -- CONSUMER MEMORY -- HOW MUCH/HOW OFTEN DO CHILDREN SEEK/REQUEST THINGS? -- DISCUSSION -- REFERENCES -- Chapter 8: STAGE THREE OF CONSUMER DEVELOPMENT: SELECTING/TAKING (24-48 MONTHS) -- INTRODUCTION -- TERRIBLE TWOS: A SPECIAL SITUATION AT THIS TIME -- STAGE THREE: SELECTING/TAKING -- DISCUSSION -- REFERENCES -- Chapter 9: STAGE FOUR OF CONSUMER DEVELOPMENT: CO-PURCHASE (48-72 MONTHS) -- INTRODUCTION -- PHYSICAL DEVELOPMENT -- COGNITIVE DEVELOPMENT -- ZONE OF PROXIMAL DEVELOPMENT -- MOTIVES -- STAGE FOUR OF CONSUMER DEVELOPMENT (48-72 MONTHS) -- DISCUSSION -- REFERENCES -- Chapter 10: STAGE FIVE: THE INDEPENDENT PURCHASE (72-100 MONTHS) -- INTRODUCTION -- ENVIRONMENT EXPANSION: SCHOOL -- PHYSICAL STATUS OF CHILDREN -- COGNITIVE DEVELOPMENT -- STAGE FIVE: INDEPENDENT PURCHASE (72-100 MONTHS) --T$752.

Ämnesord

Consumer behavior  -- United States. (LCSH)
Child consumers  -- United States. (LCSH)
Barn som konsumenter  -- Förenta Staterna (sao)
Konsumentpsykologi  -- Förenta staterna (sao)

Klassifikation

HF5415.33.U6 (LCC)
658.83420830973 (DDC)
Qblbmd (kssb/8 (machine generated))
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