Social location marketing : outshining your competitors on Foursquare, Gowalla, Yelp & other location sharing sites / Simon Salt

• Why should I bother? -- Square pegs and round holes : where does this all fit? -- Games people play -- Introduction to location sharing tools -- Industries making it work -- Know your apps -- Marketing to social location sharers -- We're here all week : event marketing with social location sharing apps -- Socially speaking : the social business -- Plan, plan, and plan.

Ämnesord

Online social networks.  (LCSH)

Internet marketing.  (LCSH)

Social media  -- Economic aspects. (LCSH)

Business enterprises  -- Computer networks. (LCSH)

Location-based services.  (LCSH)

Application software.  (LCSH)

Marketing  -- Internet (shbe)

Marketing channels  (shbe)

Indexterm och SAB-rubrik

Online social networks

Klassifikation

HM742 (LCC)

658.872 (DDC)

Qbln (kssb/8 (machine generated))