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Corporate explorer fieldbook : how to build new ventures in established companies

Andrew Binns, (Managing principal), Eugene Ivanov, (Innovation advisor) (Författare), Michael Tushman (Författare)
ISBN 1394159234
1st ed.
utgivning
Hoboken, New Jersey : John Wiley & Sons, Inc., 2023, [2023]
1 online resource (275 pages)
Andrew Binns, Eugene Ivanov, and Michael Tushman
Onlineresurs

Tillgänglighet utifrån medietyp

ämne
Technological innovations., Creative ability in business., Corporations.
Annat bärarformat
Corporate explorer fieldbook : · ISBN 1-394-15922-6 (Print:)

Innehållsförteckning

Intro -- Title Page -- Copyright -- Dedication -- Preface and Acknowledgments -- NOTE -- CORPORATE EXPLORATION: INSIGHTS FROM THE FIELDnoteSet -- NOTES -- SECTION I: STRATEGIC AMBITION -- CHAPTER 1: Strategy Manifesto: Answering the Big "Why" -- A PROBLEM WITH STRATEGY PLANS -- COMPONENTS OF A STRATEGY MANIFESTO -- CREATING A STRATEGY MANIFESTO -- INFLUENCER APPROACH -- CHAPTER 2: Hunting Zones: Selecting Where to Explore -- HUNTING ZONE -- BOUNDED DIVERSITY -- DEFINING HUNTING ZONES -- NOTES -- CHAPTER 3: Outside‐In: Overcoming Toxic Assumptions with Market Insight -- WE HAVE MET THE ENEMY, AND HE IS US. -- CHALLENGING TOXIC ASSUMPTIONS -- GOING BEYOND CUSTOMER‐LED -- LEARN FASTER -- NOTES -- CHAPTER 4: Jobs‐to‐be‐Done: Defining a Market by Customer Outcome -- MARKET DEFINITION -- HOW SHOULD A MARKET BE DEFINED? -- JOBS‐TO‐BE‐DONE MARKET DEFINITION CANVAS -- CHAPTER 5: From Explorer's Insight to Opportunity Story -- STARTING POINT -- EXPLORER'S INSIGHT -- OPPORTUNITY SCREENER -- OPPORTUNITY STORY -- NOTES -- SECTION II: INNOVATION DISCIPLINES -- CHAPTER 6: Ideation from Within: How to Generate Breakthrough Ideas from Within Large Corporations -- IDEATION -- IDEAS -- IMAGINE -- DISSECT -- EXPAND -- ANALYZE -- OVERCOMING BARRIERS -- NOTES -- CHAPTER 7: Ideation from Outside: A Step‐by‐Step Guide to Challenge‐Driven Innovation -- OPPORTUNITY FOR EXPLORERS -- NETWORKED PROBLEM SOLVING -- OPEN IDEATION'S UNIQUE POTENTIAL -- CHALLENGE‐DRIVEN INNOVATION -- FIVE TRAITS OF A "GOOD" CHALLENGE -- BASICS OF THE CDI PROCESS -- IDEAS MATTER -- NOTES -- CHAPTER 8: Business Model Maturity: Using Customer Evidence to Validate New Ventures -- CUSTOMER FIRST -- MATURITY GAP -- CLOSING THE MATURITY GAP WITH EVIDENCE -- INDICATORS OF BUSINESS MODEL MATURITY -- ASSESSING THE MATURITY GAP., CHAPTER 9: Get Out of the Building: How to Gather Customer Discovery Data with Interviews -- OUTSIDE‐IN LOGIC -- TALKING TO CUSTOMERS -- CUSTOMER INTERVIEWS FOR IDEATING, INCUBATING, AND SCALING -- DOS AND DON'TS OF CUSTOMER INTERVIEWS -- NOTES -- CHAPTER 10: Value Propositions: Using Value Flows and Design Criteria Maps to Create Customer Delight -- INSIGHT TO DELIGHT -- CREATING VALUE FLOW AND DESIGN CRITERIA MAP -- NOTE -- CHAPTER 11: Business Experiments: De‐risking Execution Spend Through Experiments -- INSTINCT OR DATA -- DE‐RISKING INNOVATION -- STRUCTURED LEARNING CYCLES -- NOTES -- CHAPTER 12: Ecosystems: Building an Ecosystem Playbook for Scaling a New Venture -- CO‐INNOVATION -- BUILDING THE ECOSYSTEM PLAYBOOK -- KEY SUCCESS FACTORS -- NOTES -- CHAPTER 13: Validation: Managing the Journey from Concept to Scale -- HUNTER STRATEGY -- VENTURE MATURITY -- GROWTH VALIDATION PROCESS FOR CORPORATE VENTURES -- NOTES -- SECTION III: EXPLORE ORGANIZATION AND LEADERSHIP -- CHAPTER 14: Ambidextrous Organization: What It Is, When to Use It -- SEPARATING EXPLORE FROM CORE -- AMBIDEXTROUS ORGANIZATION DECISION -- FOUR SUCCESS FACTORS -- NOTES -- CHAPTER 15: Explore Unit: How to Build a Team for Exploration -- RHYTHM OF EXPLORE -- PURPOSE -- RESOURCE ALLOCATION -- DECISION MAKING -- TEAM -- OPERATING MODEL -- NOTES -- CHAPTER 16: Strategic Diversity: Selecting and Developing Corporate Exploration Teams -- EXPLORE TEAMS -- STRATEGIC DIVERSITY -- GROWTH CURVES -- HUMAN BEHAVIOR -- IMPLICATIONS FOR CORPORATE EXPLORERS -- NOTE -- CHAPTER 17: Leading High‐Stakes Conversations: Getting the Senior Team Onboard -- SENIOR TEAM COMMITMENT -- VALUE OF TENSION -- CREATE: GETTING THE CONVERSATION INTO THE ZONE OF PRODUCTIVE TENSION -- CONTROL: KEEPING THE CONVERSATION IN THE ZONE OF PRODUCTIVE TENSION -- CLOSING TENSION -- PRODUCTIVE TENSION TECHNIQUES -- NOTES., CHAPTER 18: Leadership Movement: Enrolling Others in the Work of Transformation -- EXPLORER AS CHANGE AGENT -- BUILD A MOVEMENT -- ENROLL MEMBERSHIP -- ENGAGE COMMUNITY -- EMBRACE RESISTANCE -- TRIGGER A HERD INSTINCT -- NOTES -- CHAPTER 19: Organizational Culture: The Silent Killer of Exploration -- CORE AND EXPLORE -- CULTURE AND CULTURE CHANGE -- CREATING AND CHANGING CULTURE -- USING THE LEASH MODEL: CULTURE CHANGE AT MICROSOFT -- CONCLUSION -- IMPLICATIONS -- NOTES -- APPENDIX FRAMEWORKS -- APPENDIX 1 -- APPENDIX 2 -- APPENDIX 3 -- APPENDIX 4 -- APPENDIX 5 -- APPENDIX 6 -- APPENDIX 7 -- APPENDIX 8 -- APPENDIX 9 -- LIST OF FIGURES AND TABLES -- ABOUT THE AUTHORS -- ELLIE AMIRNASR -- ANDREW BINNS -- ANDREAS BRANDSTETTER -- SARA CARVALHO -- VANESSA CEIA -- VINCENT DUCRET -- YANIV GARTY -- GEORGE GLACKIN -- JOHN GRECO -- CHRISTINE GRIFFIN -- SIMON HILL -- EUGENE IVANOV -- UWE KIRSCHNER -- KAIHAN KRIPPENDORFF -- ERICH KRUSCHITZ -- NARENDRA LALJANI -- MICHAEL NICHOLS -- PROFESSOR CHARLES A. O'REILLY, III -- ALEXANDER PETT -- RICHARD ROBERTSON -- BEA SCHOFIELD -- SARAH SPOTO -- PROFESSOR MICHAEL L. TUSHMAN -- TONY ULWICK -- KRISTIN VON DONOP -- CHARLES VAILLANT -- INDEX -- End User License Agreement.

Detaljer

Medverkan och funktion
Andrew Binns, (Managing principal), Eugene Ivanov, (Innovation advisor) (Författare), Michael Tushman (Författare)
Identifikator
ISBN 1394159234
Indirekt identifierad av
ISBN 1394159226
har titel
Corporate explorer fieldbook : how to build new ventures in established companies
upphovsuppgift
Andrew Binns, Eugene Ivanov, and Michael Tushman
upplageuppgift
1st ed.
utgivning
Hoboken, New Jersey : John Wiley & Sons, Inc., 2023, [2023]
copyright
©2023
omfång
1 online resource (275 pages)
anmärkning
  • Includes index.
Illustrativt innehåll
Illustrationer finns men typen specificeras ej
Annat bärarformat
Corporate explorer fieldbook : · ISBN 1-394-15922-6 (Print:)
kontrollnummer
8rvjkgt16cl41836