Strategizing in Digital Application Marketplaces [Elektronisk resurs]

• Digital application marketplaces have become an important strategizing device for many product developing firms. However, creating and sustaining digital application marketplaces are challenging tasks and only little empirical evidence exists about the role and nature of strategy for these marketplaces and how such strategizing actually unfolds in practice. Drawing on a case study of Apple’s App Store, we applied a strategy-as-process perspective to investigate the role of a digital application marketplace in the development of a digital platform. Our analysis identifies and describes three different strategies in the App Store case: monetizing, governing and enhancing, and demonstrates how they were enacted proactively or reactively to support the development of the platform. © 2018 ACIS2018.org. All rights reserved. 

Ämnesord

Natural Sciences  (hsv)

Computer and Information Sciences  (hsv)

Information Systems  (hsv)

Naturvetenskap  (hsv)

Data- och informationsvetenskap  (hsv)

Systemvetenskap, informationssystem och informatik  (hsv)

Genre

government publication  (marcgt)

Indexterm och SAB-rubrik

digital platforms

digital application marketplaces

Strategy-as-Process

strategizing

AppStore