Marketing & sustainability : why and how sustainability is changing current marketing practices / Hugo Guyader, Mikael Ottosson, Anders Parment.
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Guyader, Hugo, 1990- (författare)
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Ottosson, Mikael, 1980- (författare)
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- Parment, Anders, 1972- (författare)
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Alternativt namn: Hallström, Anders, 1972-
- ISBN 9789144139869
- First edition
- Publicerad: Lund : Studentlitteratur, [2020]
- Tillverkad: 2020
- Engelska 271 sidor
Sammanfattning
Ämnesord
Stäng
- This book aims to equip business students and marketing practitioners with a thorough understanding of sustainability issues. It uses contemporary cases and useful conceptualizations from recent research to provide a toolbox that help the reader understand how to deliver value to today’s consumers, while considering the well-being of future generations. Marketing & sustainability raises important questions concerning the impact of (over)consumption, production, distribution, and communication, all key marketing activities, on socio-environmental challenges in the world — such as climate change and natural resource depletion. Servitization, dematerialization of consumption, the emergence of the circular economy paradigm, the platform-based sharing economy paradigm and the use of sharing schemes and platform-based exchanges of existing market goods are all dealt with in this book, which will make a lot of sense for students, marketers and other professionals who are aware of and striving for sustainable growth.
Ämnesord
- Marknadsföring (sao)
- Hållbar utveckling (sao)
- Miljöekonomi (sao)
- Sustainable development (LCSH)
- Environmental economics (LCSH)
- Marketing (LCSH)
Indexterm och SAB-rubrik
- Qblb Marknadsföring
- Uha Miljöekonomi
Klassifikation
- 658.802 (DDC)
- Qblb (kssb/8)
- Uha (kssb/8)
Inställningar
Hjälp
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