Marketing libraries in a Web 2.0 world [Elektronisk resurs] / ed. by Dinesh Gupta and Réjean Savard.

• Biographical note: Réjean Savard, Université de Montréal, Quebec, Canada and Dinesh K. Gupta, Vardhaman Mahaveer Open University, Kota, India 
• Main description: Marketing the 21st century library and information organization to its new age customers using Web 2.0 tools is a hot topic. These proceedings focus on the marketing applications and (non- technical) aspects of Web 2.0 in library and information set ups. The papers in English and French are exploring and discussing the following aspects: General concepts of Web 2.0 and marketing of library and information organizations; How libraries are adopting Web 2.0 marketing strategies; Marketing libraries to clients in using Web 2.0 tools; International trends and Interesting cases of marketing through Web 2.0 tools. 

Ämnesord

Libraries  -- Marketing -- Congresses (LCSH)

Online social networks  -- Library applications -- Congresses (LCSH)

Web 2.0  -- Congresses (LCSH)

Marketing  (gnd)

Bibliothek  (gnd)

World Wide Web 2.0  (gnd)

Klassifikation

Z716.3 (LCC)

020 (DDC)

025.04/2 (DDC)

020 (DDC)

06.60 (bcl)

AN 73000 (rvk)

LAN025000 (BISAC)

Ab (kssb/8 (machine generated))

Pucb (kssb/8 (machine generated))