Cultural Perspectives on Millennials / by Arthur Asa Berger.
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Berger, Arthur Asa. (författare)
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SpringerLink (Online service)
- ISBN 9783319696850
- Publicerad: Cham : Springer International Publishing : 2018
- Engelska XVII, 137 p. 27 illus., 15 illus. in color.
- Relaterad länk:
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http://dx.doi.org/10... (Table of Contents / Abstracts)
Innehållsförteckning
Sammanfattning
Ämnesord
Stäng
- Chapter 1: Introduction -- Chapter 2: The Mind and Psyche of Millennials -- Chapter 3: A Sociology of Millennials -- Chapter 4: Myth and Millennials -- Chapter 5: Millennials and the Media -- Chapter 6: Marketing to Millennials -- Chapter 7: Millennials as Shoppers and Consumers -- Chapter 8: Postmodernism and Millennials -- Chapter 9: Politics and Millennials -- Chapter 10: Sexual Identity, Gender, and the Millennials -- Chapter 11: Coda.
- This book provides a cultural studies analysis of Millennials and their impact on American culture and society. Beginning with an introduction that touches upon which part of the population is described as Millenial, the book also explores the Millennial psyche, marketing to Millennials, Millennials’ purchasing preferences, gender and sexuality among Millenials, and Millenials and their relation to postmodernism, among other things. Cultural Perspectives on Millenials is designed for students taking courses in cultural studies, sociology, American studies and related fields. It is written in an accessible style and makes use of numerous quotations from writers and thinkers who have written about Millennials. It is illustrated by the author. Arthur Asa Berger is Professor Emeritus of Broadcast and Electronic Communication Arts at San Francisco State University, USA. He is author or more than one hundred articles and seventy books on media, popular culture, humor, and tourism.
Ämnesord
- Communication. (LCSH)
- Culture -- Study and teaching. (LCSH)
- United States -- Study and teaching. (LCSH)
- Youth -- Social life and customs. (LCSH)
- Cultural and Media Studies.
- Media and Communication.
- Youth Culture.
- American Culture.
- Popular Culture.
- Global/International Culture.
Klassifikation
- P87-P96 (LCC)
- SOC052000 (ämneskategori)
- 302.23 (DDC)
- Bs (kssb/8 (machine generated))
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