Visualizing culture : analyzing the cultural aesthetics of the Web / Roxanne M. O'Connell.

• Part 1. Thinking about patterns : Introduction : Current literature -- A pattern language: culture, technology & design : Culture ; Technology ; Design ; Bringing it together -- Part 2. Pattern terms & methods : Getting started: two methods : Projects starting with the target user(s) ; Projects starting with the website(s) ; Collecting the data ; Seeing and validating the patterns ; Using a cultural grid ; Summary : Cultural aesthetic hunt -- Color palettes : A color primer ; Color and culture ; Evaluating the color palette ; Summary : A color mood board ; Home page montage -- Content: modality, ratio, density & flow : Using a "thirds" grid ; Modality ; Visual/verbal ratios ; Content density ; Function ; Decoration ; Navigation ; Information ; Other content clues ; Summary : Working with a "thirds" grid -- Time : mode & tempo : Time mode ; Time tempo ; Time mode and tempo on the web ; Summary : Time quadrants and maps -- Audience interactions & information density : Audience interaction ; Information density ; Summary : Affordance testing -- Cultural attitudes & values : Cultural context: high or low ; Attitude: collectivist or individualist ; Affect: rational or emotional ; Orientation: objective or relational ; Lifestyle: materialist or quality of life ; Summary : A day in the life of my cultural twin -- Usability, uncertainty & ambiguity : Usability ; Uncertainty ; Measuring usability ; Navigation ; Interactive processes ; Information patterns ; Summary : Basic funnel flowchart -- Part 3. Practical applications : Using the pattern language : Pattern language and tools ; Applications of this knowledge ; Using the patterns and the grid ; Example 1: Denmark: Scandinavian design ; Example 2: Argentina: pictures and people ; Example 3: Starbucks & Coco-cola: localizing "web flavors" Example 4: News websites: "Print goes online" -- Afterword : Moving forward -- Glossary of pattern language terms.

Ämnesord

Visuell kommunikation  (sao)

Webbdesign  (sao)

Estetik  (sao)

Design  (sao)

Webbsidor  -- sociala aspekter (sao)

Aesthetics.  (LCSH)

Communication and culture.  (LCSH)

Visual communication  -- Digital techniques. (LCSH)

Web sites  -- Design -- Cross-cultural studies. (LCSH)

Web sites  -- Social aspects. (LCSH)

Mass media  -- Aesthetics. (LCSH)

Digital media  -- Social aspects. (LCSH)

Aesthetics  (fast)

Communication and culture  (fast)

Digital media  -- Social aspects (fast)

Mass media  -- Aesthetics (fast)

Visual communication  -- Digital techniques (fast)

Web sites  -- Design (fast)

Visual communication  (LCSH)

Aesthetics  (LCSH)

Design  (LCSH)

Genre

Cross-cultural studies  (fast)

Klassifikation

P93.5 (LCC)

006.7 (DDC)

Puf (kssb/8 (machine generated))