International place branding yearbook 2012 [Elektronisk resurs] Managing smart growth & sustainability / Edited by Frank M. Go, Robert Govers.

• List of Tables List of Figures Preface Acknowledgements Notes on Contributors About the Book Organisation of the Book Introduction-- F.Go & R.Govers PART I: MULTIDISCIPLINARY PERSPECTIVES ON SUSTAINABLE PLACE BRANDING Four Readings of Place Leadership-- C.Mabey & T.Freeman Beyond Place Branding-- N.Ind & E.D.Holm Crisis Communication and Sustainable Place Marketing-- E.Avraham A Perspective on Planning, Preservation and Place Branding-- K.van Assche, M.C.Lo & R.Beunen PART II: CHAPTERS ON PARTICULAR CASES Case A: Sex and the City - City Branding Processes in Spanish Cities-- G.Seisdedos Case B: A Common Agenda for Place Branding: Made in Torino-- A.Otgaar Case C: Sustaining a Brand Through Proactive Repair: the Case of Manchester-- S.Little Case D: Social Media: Insight into the 'Public Mood' of Places? A Case Study of the City of Johannesburg-- W.Schreiner & F.Go Case E: Turning a Gemstone into a Diamond - a Green Design & Branding Strategy for The City of Bucharest-- I.Gramon-Suba & C.Holt PART III: CHAPTERS ON PARTICULAR THEMES Overcoming the Risk of Stereotypes - Sustainable Place Branding asks for Strategic Communications-- R.Schatz Do National Green Reputations Matter? The Global Green Economy Index and Implications for Stakeholders in the Green Economy-- J.Tamanini Branding Brazilian Slums through 'Freeware' Cultural Production: the Case of Rio de Janeiro-- A.P.Russo Improved Public Infrastructure and Sustainable Place Branding-- K.Dinnie PART IV: MOVING PLACE BRAND KNOWLEDGE FORWARD: CONCLUDING REMARKS Conclusion-- F.Go & R.Govers References.

• This third annual volume of the International Place Branding Yearbook looks at the case for applying brand and marketing strategies to the economic, social, political and cultural development of cities, towns and regions around the world to help them compete in the global, national and local markets. It focuses on sustainability and smart growth. -- The International Place Branding Yearbook 2012: Managing Smart Growth and Sustainability is the third annual volume in the Yearbook series and looks at the case for applying brand and marketing strategies to the economic, social, political and cultural development of cities, towns and regions around the world to help them compete in global, national and local markets. This edition focuses on sustainability, smart growth and place branding. It uses the definition of smart growth as the capability of, first, making appropriate judgments according to the relevant performance measures, which lie in the overlap of three factors: efficiency (doing things right), equity (doing the right things) and effectiveness (doing the right things right); and, second, to configure the variables appropriately i.e., to 'getting it all together' in a balanced-centric manner, a priority for future city branding This volume provides various disciplinary perspectives for mapping ways to lead place branding toward the smart growth paradigm designed to build performance, guided by sustainable values, cultural identity and social inclusive strategies. This Yearbook also underlines the importance of cities not only as the source of around 80 per cent of carbon dioxide emissions, but importantly as ecologically-rejuvenated brands. The International Place Branding Yearbook 2012: * will improve understanding of place branding not only as multi-actor and multi-sector, but increasingly as a multi-layered process; * provides a city typology affording the potential development path for defining brand value propositioning; * interprets the critiques about production and consumption entangled in place brands, including accusations questioning their usefulness and viability. 

Ämnesord

Place marketing  -- Periodicals. (LCSH)

Business and Management.  (eflch)

Klassifikation

BUS (ämneskategori)

910.688 (DDC)

N.02 (kssb/8 (machine generated))