The new world of transitioned media : digital realignment and industry transformation / Gali Einav, editor.

• Chapter 1. Introduction -- Chapter 2. Digital Media and The Transformation of Space -- Chapter 3. The Companies We Keep -- Chapter 4. Health as a Social Media -- Chapter 5. The New Rules of Engagement -- Chapter 6. The Robot Journalist in The Age of Social Physics -- Chapter 7. The Times They are A? Changin: From Newspaper to TV, Traditional Go Digital -- Chapter 8. Embracing the Era of Open Source Marketing -- Chapter 9. The Role of Mobile in the Media Environment -- Chapter 10 Next Gen Video Game Consumers -- Chapter 11. Measuring Media Usage Behavior.

• The media industry is undergoing an accelerated pace of change, driven in large part by the proliferation of digital platforms. In many cases, the speed of adoption has exceeded our ability to process the iimpact of these changes on individuals and society at large. Thisbook provides a "behind-the-scenes" look at the media industry's transition into the digital era and examines its impact on marketing, advertising, innovation and other economic and social activities. 

Ämnesord

Mass media.  (LCSH)

Digital media.  (LCSH)

Communication and traffic.  (LCSH)

Klassifikation

P90 (LCC)

302.23 (DDC)

Bs (kssb/8 (machine generated))