Industrial marketing / Thomas Fotiadis, Adam Lindgreen, George J. Siomkos, Christina Ö̈̈berg & Dimitris Folinas.

• Applying marketing philosophies to industrial markets -- Differentiation characteristics of industrial markets -- Suppy chain networks for manufacturing products -- Organizational buying process, buying relations, and buying behavior in industrial marketing -- The marketing mix: distributing industrial products -- Supply chain transportation of manufactured products -- The marketing mix: promotion and marketing communication channels for industrial products -- The marketing mix: industrial pricing -- The marketing mix: the industrial product -- Warehousing in the industrial market -- Industrial services -- Modern trends and developments in industrial marketing -- Industrial marketing in a high-tech context.

• "An introductory textbook on industrial marketing and supply chain management that discusses industrial products and pricing, as well as key topics such as co-creation of value, big data, innovation, green practices and CSR."--Publisher's description. 

Ämnesord

Industrial marketing.  (LCSH)

Logistics.  (LCSH)

Industrial marketing  -- Case studies. (LCSH)

Logistics  -- Case studies. (LCSH)

Industrial marketing.  (fast)

Logistics.  (fast)

Genre

Case studies.  (lcgft)

Case studies.  (fast)

Klassifikation

HF5415.1263 (LCC)

658.804 (DDC)

Qblbc (kssb/8 (machine generated))