Influence : science and practice / Robert B. Cialdini.

• Weapons of influence -- Reciprocotation: The old give and take ... and take -- Commitment and consistency: Hobgoblins of the mind -- Social proof: Truths are us - Liking: The friendly thief -- Authority: Directed deference -- Instant influence: Primitive consent for an automatic age -- Scarcity: The rule of the few. 

Ämnesord

Övertalning  (sao)

Socialpsykologi  (sao)

Persuasive Communication  (MeSH)

Power (Psychology)  (MeSH)

Social Perception  (MeSH)

Persuasion (Psychology)  (lcsh)

Persuasion (Rhetoric)  (lcsh)

Social psychology  (lcsh)

Indexterm och SAB-rubrik

Doee Viljeprocessen

Klassifikation

153.852 (DDC)

Doee (kssb/8)