Marketing and Management Sciences [Elektronisk resurs] Proceedings of the International Conference on ICMMS 2008.

• CONTENTS; Preface; Conference Details; Online Atmospherics: Classification and Comparison Between British and Spanish Consumers Almudena Eizaguirre, María García Feijoo, Jaione Yábar; The Battle of Marathon: Segmenting, Targeting and Positioning in the Ancient and Contemporary Greece Christos Livas, George Gkiokas, Shumaila Yousafzai; Administrative Faculties of Academic Leaders Damianos P. Sakas, T. E. Simos; Request for a New Scheme of Internet Interconnections and Network Usage Charging for Next Generation Internet Services Dohoon Kim, Hyun-Ju Chang, Kyung-Sun Lee, Su-Jung Lee. 
• The Collaborative Product Lifecycle Management in the Enterprise 2.0 Domenico ConsoliDemarketing in the Industrial Sector Doris Reingruber; Promotion and Hospitality Industry: Albania as a Case Study Elenica Pjero, Irma Shyle; Predictors of Behavioural Loyalty in a Professional Sport Membership Context Emily J. Sheridan, Geoffrey N. Soutar, James A. Dimmock; Factors Influencing Knowledge Sharing in an Electronic Community of Practice Emrah Orhun, James Hopple. 
• The Relation Between Consumer Innovativeness and Innovation Success: The Case of iPhone Francesca Cabiddu, Maria Chiara Di Guardo, Daniela PettinaoExploring the "Quasi-Buying Process" that Marketing Lecturers Go Through when Selecting a Main Textbook for An Introductory Marketing Module George Masikunas; Jacques Derrida on Unconditional and Conditional Hospitality Gerasimos Kakoliris; Impact of Organizational Structures Adjustment in Big Construction Projects on a Project Success Goran Cirovic, Simo Sudjic. 
• Effects of Macroeconomic Announcements on Stock Returns Across Volatility Regimes Henry AraySystem Dynamics Approach for Enhancing Core Competence of the LCD Industry Hyun-Ju Chang, Dohoon Kim; The Effects of Innovation in Employment and Investment Activity: An Empirical Analysis in Food Products' and Beverages' Industry Ilias A. Makris; A General and Flexible Fuzzy Classification Framework and Its Application to Medical Diagnosis Ioannis Gadaras, Ludmil Mikhailov; Strategic Brand Management in Domestic and Foreign Products Offered in Turkish Market and Comparison of Brand Equity Ipek Savasci. 
• The Influence of Organizational Culture on Knowledge Transfer: Empirical Evidence for Training Transfer in Restaurant Chains José Luis Ballesteros-Rodríguez, Petra De Saá-Pérez, Desiderio J. García-AlmeidaSystem Dynamics Model for Competition Analysis Between LCD and PDP in the FPD TV Market Kyung-Sun Lee, Dohoon Kim; Trust and Inspirational Leadership: The Keys to Successful Organisational Change Lesley Mearns; Family Indebtedness in the Czech Republic and New EU MemberCountriesLuboš Smrcka; The Rescue Principle in Czech Bankruptcy Law as It Exists Now and in the Future Luboš Smrcka. 
• Theory of the Degree of Trust and Its Application in the Marketing Momtchil Dobrev. 

• This book is a collection of selected papers presented at the International Conference of Marketing and Management Sciences held from 23 to 25 May 2008 in Athens, Greece. The papers focus on how globalization has had significant impact on companies, societies and individuals alike. They discuss the need for new strategies and practices that can help cope with changes that arise due to globalization. Written in a simple manner, this book will be of interest to academics studying and teaching marketing and management courses and to managers dealing with strategies to cope with changes due to glo 

Ämnesord

Management. 

Marketing. 

Social sciences. 

Genre

Electronic books.  (LCSH)

Klassifikation

HF5415 (LCC)

658.8 (DDC)

Qbl (kssb/8 (machine generated))