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Sökning: onr:12518171 > Marketing literature

Marketing literature [Elektronisk resurs] the making of contemporary writing in Britain / Claire Squires.

Squires, Claire (författare)
ISBN 9780230593008
Publicerad: Basingstoke : Palgrave Macmillan, 2007
Engelska PDF (ix, 237 s.)
  • E-bok
Innehållsförteckning Sammanfattning Ämnesord
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  • Preface Introduction PART ONE: MARKETING LITERATURE: CONTEXTS AND THEORY Publishing Contexts and Market Conditions Literature and Marketing Genre and the Marketplace PART TWO: PUBLISHING HISTORIES Icons and Phenomenons Marketing Stories Crossovers Conclusion: Writing Beyond Marketing Appendix Notes Bibliography Index.
  • This is an important study of the publishing of contemporary writing in Britain. It analyzes the changing social, economic and cultural environment of the publishing industry in the 1990s-2000s, and investigates its impact on genre, authorship and reading. It includes case studies of Trainspotting and the His Dark Materials trilogy. -- Marketing Literature is a timely, original and important study of the publishing of contemporary writing in Britain. It analyses the changing social, economic and cultural environment of the publishing industry in the 1990s-2000s, and investigates its impact on genre, format, packaging, authorship and reading. This innovative work includes case studies of Helen Fielding's Bridget Jones's Diary, Louis de Bernieres's Captain Corelli's Mandolin, Philip Pullman's His Dark Materials and David Mitchell's Cloud Atlas, and significantly extends our understanding of the circulation of literary fiction in a period of notable change. A must for all students of publishing history and contemporary writing, and for all those interested in finding out more about the success of their favourite books. 
  • 'Claire Squires has written a fine work on contemporary UK publishing and marketing. Her clear, superbly engaging analyses of the histories behind recent best-sellers adds immeasurably to our understanding of contemporary publishing structures and book promotion activity. It deserves to be required reading for those keen on learning how books and authors make their way through today's complex literary marketplace.' - David Finkelstein, Research Professor of Media and Print Culture, Queen Margaret University, Edinburgh 'A timely, thoughtful, brilliantly researched and extremely clearly written account of the importance of marketing within contemporary publishing. Utilising a breathtaking variety of oral and written sources, Squires displays invaluable knowledge of and insight into the sometimes byzantine publication strategy of the trade publishing industry. If it is true that the quality most sought after in a publisher is hindsight then this book can help provide all those connected with or interested in contemporary literary fiction with a sense of this very precious resource.' - Peter Straus, literary agent 'Claire Squires's Marketing Literature should, of course, be required reading for everyone who works in publishing, but it's much better than that. It is also a nimble and deeply well-informed guide to the key cultural issue of our time: how do we tell the good from the merely successful?' - John Mitchinson, Director, Quite Interesting Ltd "Marketing does not simply sell books, it constitutes their meaning' argues Claire Squires, who brilliantly demonstrates how this complex process operates by focusing on bestsellers such as Zadie Smith's White Teeth, Philip Pullman's His Dark Materials and Helen Fielding's Bridget Jones's Diary to illuminate contemporary practices of writing, publishing and reading. This is an informed, thought-provoking and immensely satisfying book that will be essential reading for everyone who is concerned with literature in Britain today.'- Juliet Gardiner, author and historian 'Enlightening and thought-provoking. Squires presents complex ideas with clarity, intelligence and a refreshingly wry humour. This topical book deserves a wide readership and is relevant to anyone who has an interest in literary fiction.' The Bookseller. 

Ämnesord

Publicering  (sao)
Literature publishing  -- Great Britain. (LCSH)
Fiction  -- Publishing -- Great Britain. (LCSH)
Books  -- Great Britain -- Marketing. (LCSH)
English fiction  -- 20th century -- History and criticism. (LCSH)
Crossover  (sbiao)
Media Studies.  (eflch)
Bokutgivning  -- Storbritannien (sao)
Skönlitteratur  -- Storbritannien (sao)
Bokmarknaden  -- Storbritannien (sao)
Engelsk litteratur  -- historia -- 1900-talet (sao)
Bokutgivning  -- Storbritannien (sbiao)
Bokmarknaden  -- Storbritannien (sbiao)
Publishers and publishing  (LCSH)

Klassifikation

MED (ämneskategori)
070.50941 (DDC)
Ad (kssb/8 (machine generated))
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