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Sökning: onr:12332517 > Responsible Business

Responsible Business [Elektronisk resurs] : How to Manage a CSR Strategy Successfully.

Pohl, Manfred. (författare)
Tolhurst, Nick. (författare)
ISBN 978-0-470-66033-1
Hoboken : John Wiley & Sons, 2012.
Engelska 1 online resource (370 p.)
  • E-bok
Innehållsförteckning Sammanfattning Ämnesord
Stäng  
  • Responsible Business; Contents; Acknowledgements; About the editors; List of contributors; Introduction; 1: What does a sustainability manager do?; 2: An introduction to stakeholder dialogue; 3: Who works in CSR? Staffi ng and recruitment in CSR; 4: A legal perspective on CSR; 5: Corporate volunteering as a tool of strategic company development; 6: CSR assurance in practice: measuring and auditing sustainability; 7: Sustainability reporting 2.0: from 'Trojan horse' to 'value booster'; 8: Ten rules for successful CSR communication; 9: Event project management best practice. 
  • 10: The role of IT in corporate sustainability strategies11: CSR in the hotel industry: the Accor perspective; 12: Microfi nance: helping communities to develop; 13: Sustainability management in the automotive sector; 14: Beyond marketing: CSR as a business strategy for SMEs - the Betapharm story; 15: Sports sponsoring and CSR: lessons from HypoVereinsbank; 16: Five rules for sustainable supply chain management; 17: Public private partnerships in corporate responsibility; 18: CSR in developing countries; 19: Carbon offsetting as a CSR strategy. 
  • 20: Implementing profi table CSR: the CSR 2.0 business compass21: CSR 2.0: the evolution and revolution of corporate social responsibility; Further reading; Index;. 
  • Corporate Social Responsibility, Sustainability and Corporate Citizenship are now essential elements of modern business. Responsible Business is a vital "how to" guide providing information on all aspects of the CSR process. This highly accessible book is full of insights from those responsible for implementing CSR strategy inside companies - whether as CSR managers or at top management level - with coverage of all the important aspects of CSR - from what a sustainability manager's job involves, how to handle stakeholder dialogue, supply chain management to auditing, CSR and the law, and commu 

Ämnesord

Social responsibility of business. 

Genre

Electronic books.  (LCSH)

Klassifikation

HD60 (LCC)
658.4/08658.408 (DDC)
Qbceg (kssb/8 (machine generated))
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